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Petroleum Branding & Imaging

Branding and imaging for petroleum jobbers and station owners: full-site conversions, canopies, forecourts, pumps, price signs and lighting, built to brand standards.

Citgo canopy with a red fascia over the pump islands on a sunny day

High-volume petroleum branding, done to the brand's standard. Aver Sign Company delivers imaging for petroleum jobbers, built to meet brand standards, pass inspections and hold up in the field.

We complete more than 100 branding and imaging projects a year. That gives us the experience, the coordination and the production capacity to run a program of any size the same way at every site.

Our project managers know the standards and processes of the major petroleum brands, and they manage the job from start to finish.

Petroleum Branding & Imaging

Scope of work

Branding & imaging
Item Scope
01.1 Full-site conversions
01.2 Canopy imaging
01.3 Forecourt imaging
01.4 Pump imaging, decals, overlays and graphics
01.5 MID and monument signs and footings
01.6 LED price signs and electronic displays
01.7 LED canopy light upgrades
01.8 High-rise signs
01.9 Painting: full site, canopy decks, pumps
  • Marathon canopy with its blue and red fascia lit at night over branded dispensers
    Canopy imaging, Marathon
  • BP station with a green canopy and a tall BP price sign showing LED fuel prices
    Canopy and price sign, BP
  • Amoco canopy with blue and red fascia over the pump islands
    Canopy imaging, Amoco
  • Sunoco canopy lit at night over a row of branded dispensers
    Canopy imaging, Sunoco
  • WOW station canopy with a red and yellow wave fascia over cars at the pumps
    Canopy imaging, WOW
  • WOW price sign with LED fuel prices on a red pylon beside the road
    LED price sign

Brand standards we work to

Our project managers know the image standards and processes of the major petroleum brands.

  • Sunoco logo
  • Shell logo
  • Marathon logo
  • Mobil logo
  • Exxon logo
  • Citgo logo
  • BP logo
  • ARCO logo
  • Amoco logo

Service area

Our partnership with C&B Sign Services expands our footprint throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Tennessee.

Petroleum Branding & Imaging

Common questions

All questions

What does petroleum branding and imaging include?

Everything that carries the brand on a station: full-site conversions, canopy and forecourt imaging, pump imaging with decals, overlays and graphics, MID and monument signs with their footings, LED price signs and electronic displays, LED canopy light upgrades, high-rise signs, and painting of canopy decks, pumps or the full site.

See Petroleum Branding & Imaging.

Do you work with petroleum jobbers on brand image programs?

Yes. Aver delivers imaging for petroleum jobbers, built to meet brand standards and pass inspections. We complete more than 100 branding and imaging projects a year, and our project managers know the standards and processes of the major petroleum brands, so a program of any size runs the same way at every site.

Can you install LED price signs and upgrade canopy lighting?

Yes. LED price signs, electronic displays and LED canopy light upgrades are part of our petroleum imaging work, and our service crews handle electrical diagnostics and LED retrofits on existing signs.

What area does Aver Sign Company serve?

Michigan and the Midwest, from our base in Ferndale, Michigan. Our partnership with C&B Sign Services expands our footprint throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Tennessee.

Tell us about the site

Send the address, photos or drawings with your request, and we will get back to you about the job.

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